After becoming a vegan in 2013, Sean Russell began planting the seeds for a new project. When the organizer of the group, South Florida Vegans stepped down, Sean quickly stepped up as organizer on meetup.com and rebranded the group. After over a year at the helm, SoFlo Vegans doubled in size and is quickly becoming the largest vegan community in South Florida. With plans of launching their website in May of 2017, SoFlo Vegans plans to make South Florida a global hotspot for veganism by hosting live events, creating videos and producing podcasts.