Transforming K-12 Through Digital Strategy and Leadership

Sean A. Russell helps school districts modernize digital strategy, strengthen community trust, and increase enrollment. As District Webmaster for Broward County Public Schools, the 6th largest school district in the United States and the second largest in Florida, Sean brings enterprise-level expertise to the education stage.

About Sean

Sean A. Russell is a seasoned education leader who brings a unique perspective to the challenges facing schools today. His career spans classroom teaching, school-level administration, technology leadership, enrichment program creation, and district-wide digital strategy.

At the school level, Sean taught students, created enrichment programs aligned with STEAM standards, and launched Russell’s Roving Reporters, a student media initiative that helped schools market themselves while developing student leaders. As a Micro-Tech, he oversaw more than 1.5 million dollars in technology infrastructure, advised on acquisitions, and trained a staff of over 65 employees. For more than a decade, he managed an after-care program, handling operations, staffing, discipline, parent relations, and revenue generation. During the 2008 recession, Sean designed the District’s first summer camp program, which expanded to 30 schools and created new funding streams during a time of widespread budget cuts.

At the district level, Sean has led high-impact digital campaigns and governance initiatives. He played a central role in Broward’s successful $800 million bond campaign, directed two district-wide website migrations valued at more than $200,000 each, and supported a comprehensive rebranding effort. He has also been instrumental in the rollout of ADA compliance frameworks across hundreds of websites, ensuring accessibility for every family. Today, he oversees digital governance for more than 300 school and department websites, aligning them with enrollment and community engagement priorities.

Sean’s career includes a seven-year period where he focused on global community marketing in the vegan sector. That experience expanded his expertise in branding, advocacy, and cross-cultural communications, which he now brings back into the education space since resuming his role as District Webmaster in 2024.

Impact Metrics

• District Webmaster for 6th largest district in the U.S. and 2nd in Florida
• Serving 236,000 students, 110,000 adult learners, and 30,000 employees
• Oversight of more than 300 school and department websites
• Leadership in an 800 million dollar bond campaign
• Designer of the District’s first summer camp program, expanded to 30 schools

Signature Talks

Keynotes start at $5,000 for a 60-minute presentation with Q&A

• From Classroom to District: Leadership Lessons Across Every Layer of K-12 
• Digital Transformation in Education: Building Systems that Work Across 300 Schools 
• ADA as Strategy: Accessibility as a Trust-Building Imperative 

Marketing Schools in the 21st Century: Student Media and Community Engagement Models