We want to charge 250 ml Pran soft drinks at the selling price of Tk.14. Except pran, Lemu, Mojo, RC cola, Pepsi, URO Cola, Virgin, Fruti, Coca cola, 7up, Tiger. Currently, juice drinks account for the majority of the market share, representing the most popular product type. Before opening a juice bar business it’s necessary to think about ways that can help you in getting ahead of your competitors and approaching your target customers. Overhead Expenses include rent, gas and electricity, business telephone calls, packing and shipping supplies, delivery and freight charges, cleaning, insurance, office supplies, postage, payroll taxes, repairs, and maintenance. So pran deal with this chain: Manufacturer >  Wholesaler>   Retailer>  Customer. The mango juice, which is available in the market, is just only the flavor. Marketing plan for new fruit drink. The brands of “Pran Juice” will be introduced in September. All departments’ administrative works are done through connected computers using the best software and hardware. We selected our place of plant and head office near the raw materials suppliers. ... taste it we can easily identify what are its components, or what it is made of. The factory has expanded substantially over the last 9 years in all spheres of food processing e.g. Organizing contract growers to grow specific crops. Pran always try to position their product through image differentiation, because related marketing, and product differentiation. Skip to main content. Use this free manufacturing business plan to start and grow a thriving, profitable manufacturing business. Mango juice is rich tartaric acid, malic acid and with some traces of citric acid. To develop good business strategies, perform a SWOT analysis of your business. PRAN has proven itself as – Local product but of international standard. Mango Processing Industry an Overview. Company using mobile shop in the shopping malls, offices and crowded areas so that people can purchase the product easily when they like to consume. Mango is one of the fruits which is loved by everyone. Shezan Juice, Rasna. Fruit juice in glass bottle (returnable): It is hygienically produced by state-of-the-art machinery. It is a hypothetical feeling about that drink. Features of Customer Relationship Management, Exploring Elegance: Ogilvy and Mather Bangladesh, Marketing Strategies Imposed by Real Estate Companies of Bangladesh, Advantages of Outsourced Business Marketing, Violation of Fundamental Rights of Parliament Members, Lecture on Managing Marketing Channels and Wholesaling, Marketing Strategy Process of Virgin Drinks, Presentation on Product Development in Sony Ericsson, Presentation on new product development process, Presentation on Measuring Service Quality, Presentation on Managing the Service Experience, Presentation on Research paper of Sunsilk, Presentation on Business Plan of Hyundai Motors. 19.44 million with EPS of Tk. Includes market analysis, strategy, more. On the other hand, the prices for Pran soft drinks are to be charged for 500 ml Tk.32, for 1000 ml Tk. Hold on to the current customers and again gain customer loyalty. And once our, Marketing Activities of Roots Development Limited, Term Paper on Pricing effect on international market, Internship Report on Sales performance of RB Group, Creating Customer Value, Satisfaction and Loyalty, Branding the Business to Stand Out in Market, Equipment Contributes to Industrial Development, Report on Investment Analysis of Exim Bank (Part-1), Email to Principal for Missed Exam Due to Illness, Term Paper on Unfailing Service is the Key to Successful Operation of Hotels, Ten Ideas for Surviving Networking Events, Job Experience in Distribution Sector of Transcom Group, Term Paper on SWOT Analysis of Transcom Beverage ltd. Breakup by Flavor: Based on flavors, the market is classified as orange, apple, mango, mixed fruit and others. The drinks, which are available in the market is not the natural think. Mango juice offers a healthy digestive system for those who drink this juice. In the primary stage we will produce 250ml and 500ml can. This is the first and largest ISO 9001 certified food processing industry in Bangladesh. We shall charge based on “Overhead Expenses” and “Cost Plus”. Alkalizing Benefits. Gain competitive advantage over all the competitors. It is a very popular mango drink in the northern states of India, so there is not much effort required to develop the taste for the drink. On the other hand we will give advertise of our new product in the Television, Radio, Bill Board, Banners, and in the Poster. We will primarily use our existing distributors for distributing our new product Pran Juice then; we will make some new channels and assign some distributors to promote our product to all over the country. 60. Observing the situations, at this stage we will produce 250ml can, and 500ml can for the consumers. 2.1 Company Ownership. it just a hypothetical forecasting and financial analysis-. PRAN stands for Program for Rural Advancement Nationally. THE GLIMMERZ LIMITEDREFRESH JUICE“THE TASTE YOU DESIRE”2010RANA IMRANCEO4/30/2010
SUPERIOR UNIVERSITY LAHORE
Project Name: Marketing Plan for new product launch
Presented To: Sir Kashif Mahmood
Group Name : The Stallionz
Leader Name & Id: Imran Shoukat MBP 11081
Members Name & Id: Muhammad … " Marketing Plan of Mixed Fruit Juice: Blended " -A New Product Added to the line of PRAN Juice . 24.29 as against Tk. The Juice Hut has is an ice smoothie parlor designed to offer organic smoothies at reasonable prices and create a relaxed social atmosphere for smoothie enthusiasts. Beside that we also focus the young generation people. Then we will launch our product in to the market. … A juice bar business plan can set the direction in which you can possibly attain your desired results. Observing and analyzing we take necessary actions to develop product sales and increase our profit. The sale forecast for the upcoming year is based on 30% growth rate. After Pran, frutika, fruto are in the position. After completion of the data, these were sorted into different categories. To keep the same pace with this situation our company had decided to launch a Juice and it has a bright future in its market. In addition, Oasis Juice will co-sponsor local athletic charitable events to raise the visibility of the brand name. Available in mango … In this month we will start to produce 1000ml can. They are generally delicious and highly nutritious, mainly of vitamins and minerals that can balance cereal-based diets. AMCL provides with good quality products conforming to local tastes, health and hygienic standards which are of affordable price and within the reach of target consumers. This is the first and largest. The study suffered a number of limitations: Our source of data is internet, other company profile, published magazine by other company etc. Pran primarily use existing distributors for distributing their product Pran Juice then; they make some new channels and assign some distributors to promote their product to all over the country. The fruit juices in cans are hygienically produced by state-of-the-art machine from flavors of mango, orange and guava. And talk about our new product’s quality, product development etc. In our last month of action program, if situation will favorable then we go for Divisional dealers to distribute to the whole country. Therefore this section is very important for AMCL. Our plan is to position the business to become a leading brand in the Juice and Smoothie Bar industry in the whole of Ohio, and also to be amongst the top 5 fruit juice brand in the United States of America within the first 10 years of starting our business. Oasis Juice will introduce its products at 20% off regular price during the first month. Frooto was launched in Bangladesh in 2007 as refreshing mango juice & quickly went on to become the leader in juice category market. Mostly the school going students and the children. By continuing to use this website, you consent to … We will also use some bill-boards and leaflets and we will hold a sport event to promote the product. PRAN has taken this communication issue very seriously. AMCL are very keen to adopt a new technology as it is discovered because of being in such a competitive market. Most market shares are now holding by AMCL (Pran), next frutika and then fruto. This project paper is prepared as a marketing plan of a product of AMCL which brand name is PRAN. Executive Summary A high-level summary of the marketing plan. While jumping into this domain do a thorough survey of the competition around you and then make a marketing plan for your product. Since launching of Frooto, consumers fall in love with its unique taste & packaging. Mango juice Fresh mangoes during the season. For staying in shape and proper muscle building it is important to choose food … We have to list all overhead expense items and total they divide the total overhead figure by the number of items per month (or time period we used above). Then we will start production new Pran Juice. Existing competitor of the current market is not that much strong which the pran company has. The making of fresh juice is a very lucrative business that any entrepreneur that wants to venture into the food industry needs to consider. The juice will be packed in stylish plastic and glass bottles of favorable sizes staring form 25mls and it will sell at an affordable and favorite price to meet all the targeted customers. Overhead + Materials + Labor = Total Cost/Item, From the market research, we received the following-,  Company Name                 Price, Fruti(250ml)                       15, Mojo (250ml)                      15, Pran(250 ml)                       15. This section will offer a financial overview four company as it relates to our marketing activities. A marketing plan is a business document written for the purpose of describing the current market position of a business and its marketing strategy for the period covered by the marketing plan. The product line is: Fruit juice in glass bottle (returnable): It is hygienically produced by state-of-the-art machinery. 17.05 million and Tk. North South University. Oasis Juice has built a reputation on offering the most delicious, nutritious, 100% natural juices with no artificial flavors, colors or preservatives. To double sales and expand production capacity every 7-8 years. To attract youngsters, hold a promotion of posting the funniest Frooti selfie (selfie with a Frooti bottle) and getting… New innovation from other competitors could be a threat. Pran will use USP (Unique Selling Proposition) for their product. The product line is: It is hygienically produced by state-of-the-art machinery. We will make our consumer by. The sales forecast is broken down into the three main revenue streams; direct    sales, Web sales, consignment sales. With new pack graphic & clutter breaking communication, Frooto created a strong & powerful appeal among the target group of people. Although our main target market is young people but we also prefer the people of adult and old ages people. We will give small toys; arrange game. Marketing Plan 1. A marketing plan is a business document written for the purpose of describing the current market position of a business and its marketing strategy for the period covered by the marketing plan. AMCL are very keen to adopt a new technology as it is discovered because of being in such a competitive market. They will not be able to feel the same way for the other soft drinks in the market. LLC is a mango juice business that specializes in preparation of a variety of mango juice flavors. We will also use our experience so that we can create attention to the customers. The comparisons may not be effective enough. And this month our product will be available in almost every shop of the country. Among many of their products PRAN’s main product is their fruit juice and fruit drinks, which is very popular among the existing market. Mango processing Bertuzzi designs and manufactures mango pulp processing machinery for the production of high quality mango juice and puree, either single strength or concentrated.We can supply complete mango processing plants as well as single machines to meet specific requirements. Machinery for all these lines are being installed, expanded, modified and fabricated continuously. I will be discussing with you in this post how you can start afresh juice business and make good money in the long term. 2.2 Company History. In June we will arrange meeting with our suppliers, dealers. AMCL therefore set up a factory on 8 acres in Ghorasal with machinery for bottling and canning in May 1991. There is no relation with the juice and the real mango. A difference is worth establishing to the extent that it satisfies the following criteria. The market of soft drinks and beverage is very competitive. Juice Factory is a small business that dedicates to providing high quality and healthy fruit juice for consumers. The most successful advertising will be through BTV, NTV, Channel I, ATN Bangla and RTV which are the most popular television channels in the country. And we believe that, if our four month action programs will run well, then we will achieve our goals easily. Lack of information from the primary source. Frooto was launched in Bangladesh in 2007 as refreshing mango juice & quickly went on to become the leader in juice category market. PRAN have a well-developed infrastructure for production, sales and distribution. Among many of their products PRAN’s main product is their fruit juice and fruit drinks, which is very popular among the existing market. Our marketing mixes for the product Pran are. We have shown break-even information. Lack of the part of experience of the researchers. For writing this report different types of data were needed to complete, tabulate and analyze. We will make our consumer by Value Delivery Network. This tropical fruit is abundant and cheap during the warm summer months but in off-peak seasons, it is a scarce commodity. Okay, so we have considered all the requirements for starting a mango exporting business. The largest fruit and vegetable processing industry in Bangladesh with countrywide distribution network AMCL’s PRAN is an established brand of Bangladesh with an extensive sales force all over the country. To prepare this report, standard methods of report writing have been used. After doing our successful operations of two month, at the third month we give extra benefits to the dealers and sellers to improve our sales. We all know that, today’s fast moving world respect the new, innovative ideas. We make an action program for the next four months. For collecting data from secondary sources, go through various web sites. All of these are challenge to us and we hope we will met our customer need and wants perfectly and give them 100% satisfaction with our product. Fruit juice in glass bottle (non-returnable): This category of juice is found in non-returnable glass bottle in flavors of, The fruit juices in cans are hygienically produced by state-of-the-art machine from flavors of, Pran primarily use existing distributors for distributing their product, Company using mobile shop in the shopping malls, offices and crowded areas so that people can purchase the product easily when they like to consume. we also collect information from our experience. To do brand differences that make a better differentiation or that has the potential to create company costs as well as customer benefits. After meeting with the dealers we will provide sample Pran Juice to our customers for getting publicity. We are using mobile shop in the shopping malls, offices and crowded areas so that people can purchase the product easily when they like to consume. This category of juice is found in non-returnable glass bottle in flavors of mango, guava and orange. Free download available to customize the plan in Word or PDF for your business. Fruits supply raw materials for … We also took it further by analyzing and drafting a sample mango export business marketing plan template backed up by actionable guerrilla marketing ideas for mango exporting businesses. Want best quality product at low cost with consumer satisfaction. The Juice Hut has several factors to … Our main target market people are the young ages people who like to drink juice very much. AMCL and its Brand name “PRAN” have twin objectives – “achieving social values with sustainable pecuniary advantage for all our stakeholders.”. AMCL was launched in 1985 as an agri-business venture to: Soon it was apparent that a processing facility was imperative for a sustainable venture. Among them pran is the leader of juice sector in Bangladesh. Available in. So let’s proceed to the business planning section. product will be a strong product mix for our company. Every product in modern marketing era needs a proper marketing and promotion plan. So I will create my product as different as other. active in the avocado and mango industry for the last 40 years. Pran will use logo and short advertisement so that people can consistently see the advertisement so the product will occupy a clear, distinctive, and desirable place in the mind of the consumer relative to competitors’ product. Today’s world respect innovation. Our product is low involvement and buyers show habitual buying behavior. To become one of the biggest names in international fruit and vegetable processing industry. We will primarily use our existing distributors for distributing our new product, We are using mobile shop in the shopping malls, offices and crowded areas so that people can purchase the product easily when they like to consume. Oasis Juice had its humble beginnings in the kitchen of Tama Gardner. As a document that serves as a reference or a guide for your workforce and other stakeholders, a juice bar business plan can provide a lot of advantages and benefits to your business. Existing distribution channel is being used. We will make our consumer by Value Delivery Network. The required data were collected by using secondary sources. PRAN’s R & D are always working hard for a better technology of production. Unconfirmed accuracy of certain information acquired. The components of the juice will provide the consumers with vitamin A and C, which are very important in human health and enhancing the body immunity as well as strengthening bones due to the presence of milk component. For launching a product in the market, there is some procedure that should be followed by every marketer to move in the long run. The accuracy of our costing will depend on estimating logical amounts for all categories of expenses. Have good packages No production during off season, manufactures only one product -mango juice Potential customer during off season may purchase other fruit pulps for SMS Bakhresa Food Industries -|Azam fruits juices ... 8.0 MARKETING PLAN Specialised Oil’s have strong business experience, systems and technical skills in place to drive the project with the implementation and operating the project. Major purpose of this lecture is to present on Marketing Plan for Mango Juice. Frooti Aam Panna is a spicy raw mango juice drink which none of the major market leaders have tapped yet. They often have to do meetings by doing teleconferences, internet shopping, video conference etc. Our product will enable our customers to have a different experience to try our juice. Currently there are so many juice companies in our country. We will make our consumer by, The most successful advertising will be through, product will be a strong product mix for our company. Report on "Marketing Plan" about "Mango Juice" (MKT202) Oasis Juice is owned by Tama Gardner and William Harris. As the product is innovative, the consumers are going. They will be able to differentiate our product in quality which is unique in the soft drinks market. 6.1 Competitive Analysis: Before making fresh juice bar business plan Grant did research on his competitors so that he can come up with features that others lack. Here is a sample business plan for starting a fresh fruit juice production company. While you plan to start a business related to mango, you must remember that authenticity matters, and people know the taste of the fruit. To map the future operation of the business, I have developed a plan for the location, price and the establishment of financial sources, product promotion and distribution. II. Our control depends on the customer satisfaction. Available in mango flavor, made from fresh local ripe mangoes. Major purpose of this lecture is to present on Marketing Plan for Mango Juice. And once our Juice will reach to the hand of our targeted customers, we will be able to capture the most market shares. We may say that as a strong market. 5.1 Marketing Strategy. Smooth Digestion. A Review on Production and Marketing of Mango Fruit Introduction Fruit crops play an important role in the national food security of people around the world. AMCL provides with good quality products conforming to local tastes, health and hygienic standards which are of affordable price and within the reach of target consumers. Growth rate for year 2006 to 2010 are based on percentage increases as follows: January 31,2011, AMCL(PRAN) As per un-audited half yearly accounts as on 31.12.10 (July’10 to Dec’10), the company has reported net profit after tax of Tk. Keeps you Healthy. Being a major exporter PRAN has to communicate a lot with outside suppliers, retailers or consumers. In this way we will continue our production and give a particular image to the mind of every customer. 21.31 respectively for the same period of the previous year. So, … Starting a Fresh Juice Company. Our target market is university students in the Rexburg, Idaho and Provo Utah area. Mangoes are a sought-after fruit because of its palatability and nutritive value. According to the information from different sources “Pran” is now the market leader in the juice sector of soft drinks market. 2714 words (11 pages) Essay. Because, these two plans are the best way to get best selling and consumer preferences in comparison with other products in the market. If customer demand different things with which they feel comfortable, then we simply change our controlling techniques. Read this essay on Job Satisfaction on the Pran Mango Juice Company.. Come browse our large digital warehouse of free sample essays. So our new product of pineapple juice “Anaross” do needs a proper marketing and promotion plan. Available flavors in this category are: mango, lemon, orange, pineapple, guava and mango-pine. ... Marketing Plan Outline I. This website uses cookies to help us give you the best experience when you visit our website. Juice drinks contain several vitamins, flavors and anti-oxidants owing to which they are preferred by the consumers. 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